Hi! I’m Claire and I work as the Account Director at Heckenkemper. My goal is to be a clear and creative voice on social media for our clients to connect with their audience in an authentic, genuine way. Whether it’s working to gain more followers/customers through Facebook or keeping tradeshow attendees updated through Twitter, my work is simply to connect. Thirteen years of working through marketing and PR in various industries has given me a wide range of experience to draw from.
On the personal side, it comes down to fun with my family, exploring Tulsa, running, cooking, Instagram and a glass of wine. Getting to represent so many great companies while living in this amazing city has made for a true home in Tulsa! I’m here for you so connect with me!
ON THE BLOG
Things have changed a lot! When I started at Heckenkemper, I wrote content and that was pretty much it. The demands for social were all information via text. It’s crazy that in just four years, I look at my job now and it’s slowly evolved into something so different. After text came links to provide MORE information, resources and news. Then came images to make posts more eye-catching and vibrant. And finally, video. But one thing has not changed in all this evolution …each one of these components is still vastly important!
Has the time come to hire a social media manager? If you are passing off social media to your marketing department or adding it on to someone else’s job in the company, you are probably ready to hire!
Our office is family friendly, period. While I think a lot of places say that, none walks the walk like Heckenkemper. Not only do I have total flexibility if my kids are sick or have a class party or doctor’s appointment, but they are welcome here every single day. Let that soak in for a minute…
Yay! Our first Go Live & Thrive workshop is in the books! We were thrilled to see 7 smiling faces Monday morning to kick off the first ever GLT Workshop. This 3 DAY WEB + SOCIAL MEDIA WORKSHOP has been an incredible experience.
Welcome to a series of blogs getting to know the team members here at Heckenkemper! If you missed out on meeting Stephanie last week, go take a look. This week we are focusing on Claire Lemaster! Here we go:
We are lucky enough this week to have one of our events happening just down the street! The Pipeline + Energy Expo is happening in Tulsa and we stopped by. This gave us a chance to take some great pictures, see our client in-person and chat with exhibitors and attendees.
Here we go again! Another LIVE event for Heckenkemper this week. This time we are tackling DistribuTECH 2017. If you want to check out how we run events live, read my blog from #PowerGenWeek. But today, I want to tell you about working one of these events with an influencer.
We are having an exciting (and busy) week at Heckenkemper! It’s Power Generation Week and we are covering this huge event LIVE. With over 20,000 attendees from around the world, #PowerGenWeek is a massive undertaking. This is our third year in charge of all the social media. So just how do we handle a live event? Read on for the details…
Sitting in the office today, chatting with Stephanie about ideal pictures from clients for social media. And honestly the answer we came up with is ANY PICTURE!! Ok, maybe not any picture but close to it.
“They said WHAT?!” <— How often do you check your comments on Facebook and your heart sinks to your shoes because someone has made a negative comment on your page? Hopefully not too often! But even for that “once in a blue moon” occasion, it is the worst. So how do you handle it? Let’s look at the choices you have to best manage the situation: