Posts in CLAIRE LEMASTER
A look Back... Change in Social Media

Things have changed a lot! When I started at Heckenkemper, I wrote content and that was pretty much it. The demands for social were all information via text. It’s crazy that in just four years, I look at my job now and it’s slowly evolved into something so different. After text came links to provide MORE information, resources and news. Then came images to make posts more eye-catching and vibrant. And finally, video. But one thing has not changed in all this evolution …each one of these components is still vastly important!

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Family Friendly

Our office is family friendly, period. While I think a lot of places say that, none walks the walk like Heckenkemper. Not only do I have total flexibility if my kids are sick or have a class party or doctor’s appointment, but they are welcome here every single day. Let that soak in for a minute…

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Banning, Deleting, Hiding And Reporting >> How To Keep It Civil On Social!

“They said WHAT?!” <— How often do you check your comments on Facebook and your heart sinks to your shoes because someone has made a negative comment on your page? Hopefully not too often! But even for that “once in a blue moon” occasion, it is the worst. So how do you handle it? Let’s look at the choices you have to best manage the situation:

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Think You Know What A Social Media Agency Does For Your Business? Think Again!

Think you know what a social media agency does for your business? Think again! Most companies do not fully understand what social media can do. Social is often written off as an “add on” or “thing for teens” but the research shows that’s just not true. Ok, so even if clients are there, you don’t have anyone on staff to manage social for you….we’ve heard it! Let us tell you how a social media agency can help you be active and engaged on social platforms to improve your business.

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Content Planning Keeps it Fresh

Facebook always gets us doesn’t it? 2015 rolled around and the big algorithm change came requiring less “salesy” and more genuine content. And while this can be a huge headache for some businesses, we took this as a great opportunity to freshen up all our clients. We had already been feeling the 2014 doldrums towards the end of the year and talked about revamping our writing. Facebook just gave us that extra push…you know the one that says “do it NOW”. So here goes, what did we do / what are we going to do:

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How To Get Retweets!

If you want to talk about feeling special in the world of social media, get retweeted and see how it feels! Everyone wants the retweet and some even secretly strives for it in every post they tweet. It’s almost like acceptance in high school: “am I clever?”, “am I witty?”, “am I popular?”. While there is no sure fire way to get retweeted, we do have some tips to help you along!

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To #Hashtag Or Not…

To hashtag or not? I say yes, go for it! Don’t stress out about hashtags, they are meant to be fun, clever and helpful. People use the # sign then add a keyword or phrase after it that relates to their post. This then connects that post to any other post using the same # on that social media platform (Facebook, Twitter, Instagram, etc).

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Claire Lemaster: Guest speaker at OSCPA

The Tulsa Chapter of the Oklahoma Society of CPA's invited us to speak and present about social media strategies for small business. TCOSCPA - Tulsa Chapter of Oklahoma Society of Certified Public Accountants brings together Tulsa area accounting professionals and provides their much needed continuing education credit hours and provides support for the ongoing needs of this collective of business professionals.  

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