Wait! Get Permission Before You Post That!
Photographs are an important part of your social media content mix. Let’s make sure you and your company are in compliance and have secured permission to use photographs in your business. We often see this issue come up with small businesses. For example if you own a gym, a dance studio or a dental office before you snap a pic of your class or of a smiling kiddo after a checkup make sure you have a release form on file. This also needs to be on file with employees. We recommend making this a part of your enrollment/patient/client/employee on-boarding process.
There are several sample forms online and it’s always a good idea to consult with your business attorney to make sure you are adhering to any industry standard guidelines as well.
We’ve included a Sample Release Form below for your convenience. So get these on file and start taking and using current photographs to use in your social media marketing!
Sample Release Form
By signing this release form, I authorize Company Name to use the following personal information:
(1) My picture – including photographic, motion picture, and electronic (video) images.
(2) My voice – including sound and video recordings.
I hereby grant to Company Name its subsidiaries, licensees, successors and assigns, the right to use, publish, and reproduce, for all purposes, my name, pictures of me in film or electronic (video) form, sound and video recordings of my voice, and printed and electronic copy of the information described in sections (1) and (2) above in any and all media including, without limitation, cable and broadcast television and the Internet, and for exhibition, distribution, promotion, advertising, sale, press conferences, meetings, hearings, educational conferences and in brochures and other print media. This permission extends to all languages, media, formats and markets now known or hereafter devised. This permission shall continue forever unless I revoke the permission in writing.
I further grant Company Name all right, title, and interest that I may have in all finished pictures, negatives, reproductions, and copies of the original print, and further grant Company Name the right to give, sell, transfer, and exhibit the print in copies or facsimiles thereof, for marketing, communications, or advertising purposes, as it deems fit.
I hereby waive the right to receive any payment for signing this release and waive the right to receive any payment for Company Name use of any of the material described above for any of the purposes authorized by this release. I also waive any right to inspect or approve finished photographs, audio, video, multimedia, or advertising recordings and copy or printed matter or computer generated scanned image and other electronic media that may be used in conjunction therewith or to approve the eventual use that it might be applied.
I acknowledge that I have read the foregoing and I fully understand the contents.
IN WITNESS WHEREOF, I have executed this release on this ____ day of __________, 20___.