Prep Your Social Profiles for 2019!
A handy checklist for you to make sure you start 2019 with a refresh of your social media profiles.
UPDATE PROFILE PHOTOS
Make sure it’s formatted and fits in the square and is a good first impression for your brand.
UPDATE YOUR BIO DESCRIPTIONS & ABOUT SECTIONS
Clear and concise, make it informative and helpful to anyone visiting your profiles. Give them a reason to follow and connect with you, let your brand voice and personality shine here. No corporate speak and stale jargon allowed.
INCLUDE YOUR BRAND HASHTAG ON PROFILE
Establish a brand hashtag and make it prominent on your profiles to encourage a united conversation online about your business and brand.
Bonus: Be sure to use your own hashtag on posts, and train your audience through example.
UPDATE YOUR HEADER IMAGE
Style and format the header image with a strong visual graphic or photo that enhances your brand profile.
VERIFY YOUR WEB ADDRESS, PHONE NUMBER AND PHYSICAL ADDRESS.
Take time to proof the details.
VERIFY YOUR BUSINESS HOURS
Confirm your hours and make note of any upcoming holidays.
REVIEW PAGE ROLES ON FACEBOOK AND PAGE ADMINS ON LINKEDIN
Audit and secure who has access to your profiles is critical, add or delete admins to your page. It’s a good idea to have at least two people as admins on a page/profile and make sure you’ve removed any past employees or agencies that are no longer under contract.
CHANGE PASSWORDS ON ALL SOCIAL PROFILES
Make sure the password you choose is unique and is not used on other software or systems.