Your Social Media Team

Social media teams all have one thing in common - they are in constant transformation. While every team varies I’m sharing here a few common team structures and job descriptions.

Most teams are 2-4 people, size may vary depending on the overall workload of each team member.

The team is made up of the roles: Social media manager, social media strategist, community manager, graphic designer, videographer, copywriter and ad buyer. Each team member will most likely be serving in several roles at once based on the size of your company and wether or not you outsource all or a part of your social media team.

The Social Media Manager is often an all inclusive term to describe the person that is both creating your social media content of copywriting, graphics and video as well as scheduling content and providing daily monitoring. Depending on the size of your company they may have support staff for the creative content and/or community management.

The Social Media Strategist is often a consultant that researches and creates an annual social media marketing plan, weekly, monthly &/or quarterly audits for performance analytic reviews or may provide weekly, monthly or quarterly coaching for social media teams based on the analytic reviews of brand performance on each of the social media platforms.

The Community Manager is dedicated to daily monitoring and engagement. This person responds to all comments, questions and direct messages on the company social media profiles as well as daily monitoring of industry groups, searches online content based on keywords and hashtags to find opportunities to engage online as the company brand.

A Graphic Designer creates all graphics adhering to brand guideline standards and photos formatted and sized for social media use on posts, profiles and ads.

A Videographer creates all videos and formats them accordingly to each of the different social media platforms.

A Copywriter writes all content for the social media posts, profile descriptions and social media ads adhering to brand tone of voice and writing styles.

The Ad Buyer manages on online ad purchases, target audience demographic metrics, and ad performance reports.

How does your team manage social media?