Live Video Tech & Gear
Video is now a mainstream component of a successful content strategy and live video should be a regular rotation in your social media mix.
As powerful and compelling as live video is for your audience, unfortunately an unstable camera is a frustrating and annoying distraction. A shaky camera on a Facebook or Twitter live session will have audience viewers jumping off faster then you can say "Don't Go!"
Invest in gear that will help you broadcast live with a stable video.
Our two favorites are:
iOgrapher offers a great starter pack that fits your phone. It attaches to your tripod easily or the comfortable handles help hold it steady for when you are mobile on the go. I like that you can add on wide angle lenses and microphones to maximize your video quality. The downside is it's a custom fit for your phone size so if you change phones you'll also need to upgrade your iOgrapher model.
IOGRAPHER FOR IPHONE
OSMO is true hand held stabilizer + camera. The gymbol ensures a smooth stable video even in the most extreme environments. I like that the camera pivots to forward or rear facing and the attachment to hold your phone accommodates a variety of sizes. It attaches to your tripod and comes with a remote for a truly versatile solution.
These are just two of our favorites to use for both in office video and on site live events, based on a range of budgets and needs. Regardless of what you choose, what's important is that you are investing in solutions that upgrade your audience user experience.
Shop the iOgrapher : https://www.iographer.com
Shop the Osmo: http://store.dji.com/product/osmo