Distributech 2016: Social Media Event Management

On site in Orlando, Florida for a client this week.  We manage the DistribuTECH social media accounts year round with this week as our culminating focus.  DistribuTECH is the largest power distribution conference and tradeshow in the world.  13,000+ attendees arrive from over 70 countries coming together for 3 days of conference sessions and meeting with over 500 exhibitors on the tradeshow floor means we have a very exciting & busy week ahead.  Top it off with multiple networking events and we know the attendees should have a lot to say and share so my team is on point running social, monitoring and engaging with each and every opportunity. 

Here's the run through of highlights from the week...

Day 1

Kicking off the event with the Keynote Address!  We will be monitoring the live feed using Tagboard and approving posts from attendees that will appear in real time on the expansive keynote screen. 

Kicking off the event with the Keynote Address!  We will be monitoring the live feed using Tagboard and approving posts from attendees that will appear in real time on the expansive keynote screen. 

 
It takes a fantastic team to pull this off!  We are ready!  I'm backstage on site positioned behind the big screen.  Back at the office in Tulsa, OK Claire and Emily will be monitoring the live feeds watching for compelling tweets and posts to retweet and comment, they are also putting together the quotes and images I'm capturing in real time from the keynote speakers and pushing out on our clients social channels. 

It takes a fantastic team to pull this off!  We are ready! 
I'm backstage on site positioned behind the big screen.  Back at the office in Tulsa, OK Claire and Emily will be monitoring the live feeds watching for compelling tweets and posts to retweet and comment, they are also putting together the quotes and images I'm capturing in real time from the keynote speakers and pushing out on our clients social channels. 

 
A peek backstage, wow that screen is huge!  We share backstage space with Freeman, a highly respected company in the event industry.  They are providing all AV/Production services for our clients and are great to work with. 

A peek backstage, wow that screen is huge!  We share backstage space with Freeman, a highly respected company in the event industry.  They are providing all AV/Production services for our clients and are great to work with. 

Say CHEESE!  Snap a quick pic from the stage as the audience begins to fill the ballroom.  

Say CHEESE!  Snap a quick pic from the stage as the audience begins to fill the ballroom.  

Tradeshow floor opened after keynote and I'm going to pop in to sessions this afternoon.

Tradeshow floor opened after keynote and I'm going to pop in to sessions this afternoon.

Incredibly long day means getting back to the hotel well past dinner time.  So thankful for room service!  

Incredibly long day means getting back to the hotel well past dinner time.  So thankful for room service!  

DAY 2

Tradeshow floor is packed and buzzing, quick selfie from the top of a 2 story exhibit booth.  

Tradeshow floor is packed and buzzing, quick selfie from the top of a 2 story exhibit booth.  

 
Walking the floor with our clients video production team, taking behind the scenes video and pictures to share on social.  Love these videos that capture what it's really like to be on the exhibit hall floor. 

Walking the floor with our clients video production team, taking behind the scenes video and pictures to share on social.  Love these videos that capture what it's really like to be on the exhibit hall floor. 

Attending sessions, capturing quotes from speakers and feedback from attendees. 

Attending sessions, capturing quotes from speakers and feedback from attendees. 

Quick stop at the clients booth to check in and debrief, this team has it down with smiling friendly faces providing support for exhibitors and rebooking for next year. 

Quick stop at the clients booth to check in and debrief, this team has it down with smiling friendly faces providing support for exhibitors and rebooking for next year. 

Broadcasting a live show from the conference exhibit hall. 

Broadcasting a live show from the conference exhibit hall. 

 
Signage spotted promoting our social channels.

Signage spotted promoting our social channels.

Networking Party!  

DAY 3

Starting off on the exhibit hall floor again, takes several days to really walk through and talk to exhibitors.  We're capturing video, pics and quotes for both real time social media posts as well as an archive for our clients to use in promoting next years event.

Starting off on the exhibit hall floor again, takes several days to really walk through and talk to exhibitors.  We're capturing video, pics and quotes for both real time social media posts as well as an archive for our clients to use in promoting next years event.

Attending a few more conference sessions today for quotes, pictures and video.

Attending a few more conference sessions today for quotes, pictures and video.

Did we mention they give away a car at this event!?! Back over to the exhibit hall floor, huge social media burst around this! Congrats to this lucky winner! 

Did we mention they give away a car at this event!?! Back over to the exhibit hall floor, huge social media burst around this! Congrats to this lucky winner! 

 

Recap on Day 3

And that's a wrap! We finished early evening before the sun went down so I'm grabbing a quick break on the terrace in the Florida sun before catching a cab to the airport and heading back to Tulsa, OK. 

Live Events challenge us to be creative adopting new technologies and strategies to engage with our clients customers.   Events are one of my favorite parts of the job, now time to get back to the office and excited to see where our final numbers hit on engagement this week.