SOCIAL MEDIA EVENT MGMT
ABOUT THE CLIENT
Here we go again! Another LIVE event for Heckenkemper this week. This time we are tackling DistribuTECH 2017. If you want to check out how we run events live, read my blog from #PowerGenWeek. But today, I want to tell you about working one of these events with an influencer.
First, are you asking “who or what is a social influencer?”? Good question, I’m so glad you asked! This is a person who has reputable credibility and knowledge in a certain industry. And in the world of social media, you want an influencer who is well established on social media. This would be someone who is recognized as an expert or well-versed AND has a ton of followers who agree. These followers trust this person as knowledgeable and are usually very loyal.
For #DTECH2017, we are lucky to have a social influencer working with us! Tamara McCleary is knowledgeable in a wide range of fields but for us, she has a wealth of insight in big data, internet of things and other key areas of the power distribution industry. This coupled with her expertise in social media, marketing and branding made her a perfect fit for DistribuTECH.
Tamara is attending to cover #DTECH2017 from her perspective. This allows our client to reach a much wider audience beyond our 10,000+ attendees. Don’t get me wrong, 10K+ attendees is a fantastic number! But when you add in Tamara’s 195K followers, there’s no question this is a boost.
So, we worked with Tamara to give her the rundown of how we run live events (remember, check out #PowerGenWeek blog for those details). Then she gave us her game plan which included sharing industry specific articles and resources in the lead-up to the event to get her audience focused. Now on-site, she is interviewing exhibitors, attending sessions, live tweet’ing from the keynote, networking at happy hours and much more…all using our hashtag! Additionally, our team is engaging and interacting with Tamara’s tweets and she does the same for us.
This give and take relationship between the influencer and the main event handle/hashtag creates genuine layers of engagement. It shows both sides are at the forefront of the industry while continually up ticking analytics from such targeted interactions. If you are looking to reach a wider audience at an event or just with your social pages in general, research influencers in your industry. While the cost of working with an influencer is determined by each individual, don’t be deterred from asking because of money. You might be surprised how willing an influencer is to work with you b/c they can gain from being associated with your brand as much as you can gain from being associated with them!
Update: Well I won’t say we are thrilled with the performance of the #DTECH2017 hashtag...I’d say we were out of our minds! The hashtag was used in 11,900 tweets with 96 MILLION timeline deliveries + we trended #3 globally on Twitter!