BRAVO SCHOOL OF PERFORMING ARTS
ABOUT THE CLIENT
Voice + Acting + Musical Theatre + Adorable Kids? Seriously, this is a FUN client! Bravo School of Performing Arts came to us with a need to reach new parents and connect with current parents. Heckenkemper took over Facebook with a plan to get them organized through a set of monthly posts to promote the business, showcase the kids, inform current parents and provide resources.
While Bravo had great pictures full of cute kiddos, the page needed more “pop” to it. We worked to develop polished imagery that promoted the business and classes. In addition, imagery was developed to promote the monthly performance schedule, announcements, closings, etc. These graphics mixed in with the photography made for a rich layer on the page.
Speaking of pictures, we had to get organized! Just the simple step of creating seasonal albums on the page let us easily drop in pictures as we received them. We chose this over starting an album for each performance or event. Trust us, these kiddos work hard and put on a lot of shows, it would’ve been a LOT of albums!
Another fun addition we added to the page are resources. We’ve focused on articles about extracurricular activities, on-the-go snacks, camp lists for the arts, how to prepare your child for an audition… just to name a few. These are popular with the parents and establish Bravo as the helpful expert!
Finally, one of our favorite additions to the page was our “Did You Know” posts! We added these to feature positive aspects of having children involved in the arts. While the typical “go to” activities are soccer, gymnastics, etc, some parents don’t know the benefits of having a kid involved in the arts. These posts highlight everything from building self-confidence, improved academics and much more!
This client has been a breath a fresh air to our workload and a great addition to our portfolio!
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