FUEL 66 TULSA
FUEL 66 TULSA
ABOUT THE CLIENT
We don’t like to brag that we have the absolute coolest clients… but we have the coolest clients ever! Fuel 66 Tulsa is a food truck park / full-service bar with patios, tvs for all sports, stage, yard games (including GIANT Jenga) where you can bring the kids and dogs by day or have a late night with your friends all on historic Route 66. See, we told you it was one the coolest clients ever. But what do WE do for them? Our main task was to get them organized and get their message out.
A big part of Fuel’s challenge was that no one had the time to consistently post on Facebook and Instagram. While there were some great team members posting “live” shots, there was no overarching, planned messaging. We designed a monthly plan to highlight all the cool events that happen regularly (Taco Tuesday anyone?!) and one-off events (cornhole tournaments!). The consistency of reminding their audience weekly of things like Taco Tuesday, Beer Yoga or College Night set the tone for this to be a mainstay on people’s “what to do” radar. And of course, promoting one-off events helped boost awareness and attendance.
Another challenge for Fuel was awareness. The location, while part of Route 66, is in an area that is currently experiencing a rebirth. But being one of the first in the rejuvenation of a part of town can leave you charging the way to bring customers in. So, letting people know who Fuel 66 Tulsa is (not a gas station, people!), what they do, when/what trucks are there, what events are going on, etc was crucial. It was also key to establish a hashtag. With such a young, social audience, giving them a consistent hashtag to use helped with organic promotion. We also tapped into the established hashtag of #Route66 to draw in any fans following the historic road.
With so many cool aspects to what Fuel offers, we devised a plan of consistent posting, ads and boosts to reach a new audience around Tulsa. This is a dynamic client with so much potential that every day is a treat getting to write content, create graphics and source images for Fuel 66 Tulsa!