GREG GARRETT FOR CONGRESS
WEBSITE | SOCIAL MEDIA
ABOUT THE CLIENT
Let's go to Washington! Working with Greg Garrett and his team was new territory for us. This was our largest political campaign at the time and we were fortunate to collaborate again with some talented leaders in the political arena.
Derrick Giltner over at GStudios was our first call. Derrick created a logo for us highlighting that big star for Texas in a vibrant red. Creating a logo for a brand is something that Derrick does best and appreciate working with him when we have clients that need a new logo designed. After we finalized the logo with Derrick and our client Greg Garrett then we created his branding style guide with complimentary colors, fonts and images to guide our creative throughout the project.
We then built out a custom responsive website utilizing the wordpress platform. Our two primary objectives for the website were to create compelling content to acquire e-newsletter signups for their email marketing campaigns and to have a seamless donation process hosted on the website. We chose to use Anedot and set up the website so that the donation page was hosted on our url and maintained the branding headers so the user never left our website.
For the social media component we followed the messaging points from the political consultant and added graphics, professional photographs and national articles to support the campaigns messaging.
On a personal note, working a political campaign is a worthy challenge as we are tasked to take on the voice of our clients and for a political campaign this can be a tall order. Regardless of our individual positions, we pride ourselves on keeping our personal opinions out of the content and maintain a strong voice for our clients needs.