Build your Brand Style Guide: Basic Tutorial

Build your Brand Style Guide: Basic Tutorial

First, let's really get down to the basics.  A brand style guide is a compilation of the images, fonts, colors and details that collectively make up your brand.  Yes, it is important to use the same shade of blue from your logo on your website, business card, and ads, etc.

Pipeline Energy Expo: Social Media Event Management

Pipeline Energy Expo:  Social Media Event Management

We are lucky enough this week to have one of our events happening just down the street! The Pipeline + Energy Expo is happening in Tulsa and we stopped by. This gave us a chance to take some great pictures, see our client in-person and chat with exhibitors and attendees.

How do you “Go Live” with Twitter?

How do you “Go Live” with Twitter?

Twitter has gone live! Connecting live is one of the biggest trends to hit social media. Not only has live streaming become a powerful digital tool, it has allowed human connection to flourish between communities, as well as businesses and consumers. Following in the footsteps of Facebook and YouTube, Twitter added the streaming feature in December 2016.

Spring Cleaning For Your Social Media Profiles

Spring Cleaning For Your Social Media Profiles

It’s time.   Our handy guide shows you how to take 15 minutes to do a clean up and maintenance on your social media profiles for business & individual pages.  Your profiles are on and accessible 24/7 and they need some attention from you for a regularly scheduled clean up.  When clients, colleagues and new contacts see and interact with your social media profiles think about how it looks to them?

    DistribuTECH 2017: Social Media Event Management

    DistribuTECH 2017: Social Media Event Management

    Here we go again! Another LIVE event for Heckenkemper this week. This time we are tackling DistribuTECH 2017. If you want to check out how we run events live, read my blog from #PowerGenWeek. But today, I want to tell you about working one of these events with an influencer.

    7 Rules to Tradeshow Tweets

    7 Rules to Tradeshow Tweets

    Twitter is the absolute go-to for trade shows and live events. It's pure, real time dialogue and the best way to follow the event as well as make online connections that last long after you are back in the office. The whirlwind of a conference & expo is demanding so here's 7 quick rules to follow to make the most of your twitter efforts.

    Cause Marketing; Is It For You?

    Cause Marketing; Is It For You?

    Have you ever heard of Cause Marketing? It’s a fairly new term that I first heard about at a Spark & Hustle event a few years ago. Although as a practice cause-marketing shares many common traits with other types of marketing, giving, or fundraising efforts for social, charitable, and philanthropic organizations, these terms are by no means the same. Here’s a very strait forward take away from the Spark & Hustle website, take a moment to run through the highlights and reflect if this may be a good strategy to implement in 2014 for you and your company.